Brian Moran is a NYT best-selling co-author of the book “12 Week Year” and a keynote speaker. Through the “12 Week Year” which Brian is the founder and CEO of, he helps entrepreneurs, sales professionals and business leaders improve their performance and results.

They came up with a process called Periodization which is a program designed to dramatically improve performance. It's principles are focus, concentration and overload on a specific skill or discipline.